Press Release
Canada’s Oldest Menswear Retailer, Grafton Fraser Inc., Partners with StoreForce
October 17, 2012
StoreForce today announced the addition of its newest client, Grafton Fraser Inc.
Toronto, ON Canada, October 17, 2012 — “StoreForce gives us real-time information on critical retail metrics which allows us to coach specific behaviors and serve our customers better.” Kamy Scarlett, Senior Vice President of Store Operations & Corporate Human Resources.
StoreForce, a leading provider of Performance Management, Workforce Management and Business Intelligence designed specifically for the Specialty Retail Marketplace, today announced the addition of Grafton Fraser Inc. to their list of clients. This iconic Canadian menswear retailer operates 140+ stores in major malls coast-to-coast across Canada under the divisions of Tip Top Tailors, George Richards, Mr. Big and Tall, and Kingsport Clothiers.
“We engaged StoreForce, because it’s a software solution made for retailers, by retailers. StoreForce gives us real-time information on critical retail metrics which allows us to coach specific behaviors and serve our customers better,” said Kamy Scarlett, Senior Vice President of Store Operations & Corporate Human Resources. “We are committed to giving our customers a unique, full-service experience in our stores which is something many retailers have moved away from. StoreForce helps us to align our associates’ schedules to the differing customer patterns within each store. One of the greatest strengths of this software is it drives a team environment that is focused on both the customer experience and overall store productivity. We have been very pleased with our managers’ willingness to embrace this tool; our results reflect their enthusiasm.”
“We’re very excited about beginning this partnership with industry leader Grafton Fraser,” said Dave Loat, President and CEO of StoreForce. “Their dedication to serving the menswear segment of the retail industry in Canada for over 100 years is impressive. As we roll out the application across their entire network we look forward to all stores enjoying the terrific results that were experienced during the pilot phase of the project. Working with them to improve their conversion rates and to increase their transaction values will be a key contributor in delivering incremental top-line sales.”
StoreForce’s approach is unique in this market, offering a totally integrated web-based solution built specifically for Retail Store Operations. Built using the latest .NET and Silverlight technologies, the web application will work on virtually any platform, including Windows, Linux or Mac OS, and in virtually any browser, including Internet Explorer, FireFox, Safari or Chrome. The application is built for speed, reliability, and security – the security of business-critical data is a key driver in the design and architecture.
About Grafton Fraser Inc.:
Grafton Fraser Inc. is home to iconic Canadian brands Tip Top Tailors, George Richards, Mr. Big and Tall and Kingsport Clothiers, selling suits, tuxedo rentals, casual wear, sportswear, outerwear and accessories to men of all sizes. In addition, their tailors provide alterations for both men and women. From its inception, the Grafton Fraser mandate has remained the same: to offer Canadian men style, quality, value and exceptional service, every day.
