Press Release

Otimo Retail Invests in Leading Retail Technology Provider, StoreForce

December 5, 2016

The StoreForce Operators’ Toolkit is the perfect complement to Otimo’s Portfolio of innovative Retail Technologies.

Montreal, QC,  December 5, 2016 – Otimo Retail is pleased to announce that it has made a minority equity investment in StoreForce Solutions. StoreForce is recognized as a global leader in the Specialty Retail marketplace for integrated workforce and performance management tools. Their client list includes leading brands such as Lush, Kate Spade, Vans, Reitmans, Columbia Sportswear and Crate & Barrel. StoreForce is designed exclusively for Specialty Retailers to drive in-store sales growth, boost productivity, and enhance the customers’ experience. StoreForce was founded and is operated by an executive team consisting of Dave Loat and Christine Matichuk.

Howard Stotland, a principal at Otimo, and familiar with several of the StoreForce clients, stated: “I was immediately impressed by the impact that StoreForce had on their clients’ businesses, and by the passion and enthusiasm that their clients had for them. I soon came to realize that StoreForce’s rapid growth stemmed from the manner in which their clients viewed their offering as essential to running Retail operations – as Retail executives move between Retailers, StoreForce is often their first call.”

“We are excited to have Otimo on board,” said Dave Loat, President of StoreForce. “Having done this before, they bring a wealth of experience in the world of Retail technology, and we look forward to leveraging this as we navigate our exciting road ahead.”

About Otimo Retail:

Otimo Retail is a Montreal based investment vehicle backed by Howard Stotland, Matthew Stotland, and David Henning.  Otimo Retail invests in retail technology companies with unique offerings that help retailers organize and streamline operations, convert shoppers to customers, and find and recruit talent.  Along with providing growth capital, the group assists their companies with strategic advice on market and product fit, recruiting, marketing and sales initiatives. To learn more, please visit

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