Retail Events

Summer Tactics that Get Tourists Choosing Your Store

July 17, 2023 in Retail Community Corner, Retail Events, Retail Execution, Retail Trends, Thought Leadership

McKinsey and Company recently shared statistics showing that 2 out of the 3 top areas where consumers spend their money are travel and apparel.

As temperatures rise and summer sets in, your customers want to explore new places and enjoy the sun. Whether you own a boutique on the main street or a retail location inside a mall, standing out becomes crucial for tourists looking for a familiar brand or something new and exciting. Today, we are happy to provide you with effective summer tactics that will help you entice customers to choose your store over your competitors.

Enticing Promotions:

Summer is the perfect time to offer enticing promotions and discounts. Consider running exclusive seasonal sales or limited-time offers on popular items. Create interactive and engaging promotions such as contests, giveaways, or loyalty programs to keep customers returning for more.

Outdoor Presence:

Take advantage of the warm weather by setting up an outdoor presence. If space permits, consider creating outdoor signage that attracts people passing by. Set up an attractive display to showcase your best products. You could also host outdoor events or collaborate with local artists, musicians, or organizations to bring more foot traffic to your establishment.

Collaborate with Influencers:

Leverage the power of social media by collaborating with influencers in your retail vertical. Identify local influencers with a strong following that aligns with your brand’s values. Organize influencer events, offer exclusive discounts or freebies, and encourage them to share their experiences on their platforms. This can significantly boost your store’s visibility and attract new customers.

Exceptional Customer Service:

During the bustling summer season, ensure your staff is well-trained to provide exceptional customer service. Encourage them to refresh their product knowledge and stay attentive to the customer’s needs. Going the extra mile to assist customers and providing personalized recommendations can leave a lasting impression, encouraging them to choose your store over others.

Conclusion:

By implementing these summer tactics, you can differentiate your store from neighboring businesses and attract more customers. Focus on creating a refreshing in-store experience, offering enticing promotions, using your outdoor spaces (if you have any), collaborating with influencers, and delivering exceptional customer service. Embrace the summer season and let your store shine as customers seek a memorable shopping experience.

by Michael Foster

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