Our Company
Let’s explore how StoreForce boots conversion rates, visit values, and ATV every single day.
Top Retail Brands Partner With StoreForce
StoreForce was founded in 2010 by Dave Loat and Chris Matichuk, experienced professionals in retail and retail management consulting. Built by retailers for retailers, StoreForce offers a simple, all-in-one solution tailored to the needs of specialty retail.
We help retailers streamline operations and manage teams, enabling them to focus on what matters most: their customers. By enhancing performance, executing retail strategies, and engaging employees, StoreForce empowers businesses to deliver exceptional customer experiences.
The Leadership Team
Dave Loat
Chief Executive Officer
Meet Dave Loat, the CEO and Co-founder of StoreForce. Dave has over 25 years of experience working with some of the best-known brands in retail and has incorporated these learnings into the StoreForce solution. Prior to StoreForce, Dave was a founding partner of Karabus Management, which grew to become the second-largest retail-specific consulting firm in the world. While at Karabus, Dave had the experience of working with over 100 retailers. He is truly passionate about store operations.
Matt Charpentier
Chief Revenue Officer
Meet Matt Charpentier, Chief Revenue Officer at StoreForce. With over 25 years of sales leadership spanning startups to Fortune 500 companies, Matt has crafted go-to-market strategies in education, IP software, and WFM software. Known for exceeding sales goals and driving long-term growth, he now leads sales and marketing for high-growth, private equity-funded SaaS companies, bringing a humble, resilient Midwest spirit to building high-performing teams.
Alyx Shore
Chief Customer Officer
Joel Livet
Chief Technology Officer
Trace Snider
Vice President of Product and Delivery
Shane Godding
Senior Director of Technology in Development
Doug Spiron
General Manager, ThinkTime
Bliss Gordon
Vice President, Client Services
Meet Bliss Gordon, a Retail Leader and Business Strategist with over 20 years of experience in a variety of retail roles, including field leadership and corporate operations. His combined knowledge in retail and technology allows him to help Specialty Retailers reach sales targets, increase associate productivity, and achieve new milestones with StoreForce.
Harvey Jaggard-Hawkins
Business Development Director
Meet Harvey Jaggard-Hawkins, the Business Development Director for StoreForce – Europe. Harvey joined StoreForce after spending over a decade in UK retail, most of which was spent with the electronics giant Currys. What started as a university job quickly grew into a passion for retail, which led to Harvey having many different roles within retail operations. Harvey brings this passion and broad experience into all he does with the sales and marketing efforts of StoreForce’s European operation.
Judy Genovese
Client Services Director, Europe
Meet Judy Genovese, Client Services Director for StoreForce – Europe. With 30+ years of leadership in North American and European retail, including roles with luxury brands like Victoria’s Secret and Ralph Lauren, Judy is dedicated to delivering exceptional service. She leads her UK team to embody retail excellence, ensuring clients receive best-in-class support.
Mike Hardy
Managing Director, Europe
Meet Mike Hardy, the Managing Director for StoreForce – Europe. Starting his retail career at the age of 16, Mike found his passion for the industry during his time spent in luxury retail. Over the years, Mike has held roles as a Sales Manager, and a Company Operations Director. Mike loves nothing more than the interaction between store associates and their customers. His main goal is to enable StoreForce Europe to be a dynamic, cohesive, and unified team.
Howard Amolis
Managing Director, Australia
Melissa Cacador
Director of Client Delivery
Meet Melissa Caçador, Implementation Process Director for StoreForce. With 15+ years in retail roles spanning HR and Operations, Melissa specializes in store-facing technologies like POS, Traffic Counters, and WFM systems. She helps clients optimize StoreForce solutions through design, training, support, and project implementation.
Tim Barton
Implementation Director, Services
Meet Tim Barton, Director of StoreForce – Europe. With 40+ years in retail, primarily in Fast Fashion, Tim has excelled in roles spanning operations, systems, and customer experience. Focused on boosting revenue, cutting costs, and enhancing customer satisfaction, he has driven business process improvements and tech innovations for global retailers at scale.
Susan McGregor
Director of Marketing
Meet Susan, the Director of Marketing at StoreForce. Susan spent the first half of her career developing award-winning creative campaigns at various global advertising agencies from Cape Town to Toronto. For the second half of her career, Susan worked with multiple startups crafting brand narratives that fueled their growth and success. Susan leads the marketing team at StoreForce where she leverages her diverse background to spearhead innovative strategies that elevate the brand and drive growth.
The StoreForce Community
Our Community Conference allows our passionate group of Specialty Retailers to all network, learn the tips and tricks of StoreForce, and see how we are a global community of retailers.
