Blog Post
6 Ways to Increase Associate Performance
March 1, 2019 in Performance Management, Thought Leadership
![](https://storeforcesolutions.com/wp-content/uploads/2019/03/6-Ways-to-Increase-Associate-Performance_v3.jpg)
Here are six ways on how to improve your Associate Performance:
1. Set Balanced Targets
Setting the proper expectation is essential to getting buy-in. The targets for each associate MUST balance to the target of the store. This instills a sense of Team with common purposes and goals. Further, ratio targets must also balance using Retail Math.
For example, Sales target ÷ average basket target = transactions target → avoid setting targets that do not balance.
2. Communicate to All Available Associates
Provide focused communication to all available Associates at the start of each day, and for each Associate at the start of their shifts. Additionally, share the targets, tasks, and store events, as well as, set clear expectations around the role of the Associate, will play to help achieve those objectives.
3. Monitor Actions and Behaviors on the Floor
Are the actions and behaviors are in line with the brand standards? Or, more importantly, are they in line with the coaching messages you’ve given them in the past? Provide regular reinforcement of selling principles and go out of your way to cheer on their successes.
4. Measure the Effectiveness of Associates Actions and Behaviors
Measure the effectiveness of their actions and behaviors and share the results with them. Gamify the measurements by having district, region or company leaderboards. Furthermore, measure streaks (consecutive shifts hitting target), rankings and progress (changes in rankings), and deliver these metrics automatically and daily in a personalized format to each Associate.
5. Action Performance
Action performance each shift with coaching suggestions.
Retail is a simple business – and retail math is at its core. The behaviors associated with driving customer conversion (Quantity of Sales) are counter to the behaviors associated with wardrobing or building the basket (Quality of Sales).
What are your brand standards for each group of behaviors? Celebrate and recognize great Associate Performance every chance you get and provide constructive coaching on areas of opportunity for improvement.
6. Manage
Incorporate longer-term trends into regular performance reviews or performance feedback sessions. Identify specific focus behaviors, relating either to driving Quality of Sale or Quantity of Sale, and develop an action plan to work on one or two of these behaviors. In addition, use role-playing in quiet periods to reinforce this learning, and coach in real time to reinforce.
Recent Blog Posts
![Insights from Industry Leaders at Retail Technology Show 2024](https://storeforcesolutions.com/wp-content/uploads/2024/04/RTS-Blog-08-300x135.png)
Insights from Industry Leaders at Retail Technology Show 2024
The Customer Experience Drives UK Retailers! There was a buzz in the air last week in London Retail Technology Show 2024 was crackin' with retailers looking for new solutions and...
READ MORE![The Top 7 Questions Asked at the Fabletics Road Show](https://storeforcesolutions.com/wp-content/uploads/2024/07/ROAD-SHOW-BLOG-GRAPHIC@4x-bkig-300x135.png)
The Top 7 Questions Asked at the Fabletics Road Show
The StoreForce Road Show was a fantastic event, bringing together retailers from all over Los Angeles County for breakfast and a lively discussion session with Fabletics’ Senior Director of Retail...
READ MORE![Future Stores 2024: Key Takeaways from StoreForce](https://storeforcesolutions.com/wp-content/uploads/2024/06/Future-Stores-Blog-Graphic-300x135.png)
Future Stores 2024: Key Takeaways from StoreForce
Future Stores 2024 was an incredible event for brick-and-mortar retail, bringing together industry leaders to discuss and explore the latest trends and innovations As a participant, StoreForce...
READ MORESchedule a Consultation With Our Retail Experts Today
Contact us today for a 15-minute conversation on how StoreForce can help you drive store performance and execution for less than the cost of 1 transaction per week. Learn how retailers all over the world are driving performance and customer experience through our solution made exclusively for Specialty Retail.