Blog Post

In the Age of Unified Commerce, We Need to Think of Stores Differently

July 28, 2020 in Stores as Markets, Thought Leadership, Video

“Brick-and-mortar retail needs a radical change in the mindset to ensure stores are recognized and rewarded for supporting the sales of the online channel” – Chris Noble, Managing Director for StoreForce Europe.

With the growing demand around unified commerce, it is no surprise consumers no longer view brick-and-mortar vs. e-commerce as separate channels when they shop. There has been a paradigm shift in retail where retailer’s loyal customers expect a seamless shopping experience regardless of the channel. The brick-and-mortar store remains and will continue to be the retailer’s most significant brand touchpoint.

Watch The Telegraph’s Business Reporter interview ‘In the age of unified commerce, we need to think of stores differently’ with retail expert Chris Noble, Managing Director StoreForce. Chris talks about the upcoming trends and what retailers must know today to survive.

Key Takeaways:

  • Understand today’s symbiotic relationship between brick-and-mortar and digital channels.
  • Learn how retail stores support your overall business to serve and sell to customers across all channels.
  • Give credit where it’s due. Know the importance of attributing sales within the geographic area of your stores.
  • Identify how, why, and where you may be missing 5-15% of your total retail sales.
  • Understand the concept of “Stores as Markets” to view the combined performance of your retail brand.

StoreForce can help you to achieve your retail goals and labor planning effectiveness. Interested in learning more? Contact us and engage with one of our retail experts as to how we can future proof your overall retail store management.


Chris Noble, Managing Director of StoreForce

Chris knows that making data-driven decisions is key to improving employee engagement, generating sales, and increasing efficiency. In the last 20 years, Chris has worked exclusively with Specialty Retailers across Europe and the Middle East. Chris’ forte is technology and he understands that bringing it to the sales floor is critical for retailers to maintain their positions. Chris believes that StoreForce not only does this but also allows retailers to experience sales growth and differentiate themselves through a better customer journey.

You can connect with Chris Noble via LinkedIn.

Recent Blog Posts

Insights from Industry Leaders at Retail Technology Show 2024 

Insights from Industry Leaders at Retail Technology Show 2024 

The Customer Experience Drives UK Retailers! There was a buzz in the air last week in London Retail Technology Show 2024 was crackin' with retailers looking for new solutions and...


What is a Major Pitfall of Franchising Your Retail Business?

Franchising can be a powerful strategy for expanding a retail business, offering the potential for rapid growth and increased market presence However, it comes with its own set of challenges and...


What is a Retail Operator?

A retail operator is responsible for managing the operations of retail stores This role involves overseeing staff, maintaining inventory levels, ensuring excellent customer service, and implementing...


What is Retail Merchandising?

Retail merchandising is planning and managing the display and sale of products in a retail environment This involves everything from product selection and presentation to pricing and promotions,...


Schedule a Consultation With Our Retail Experts Today

Contact us today for a 15-minute conversation on how StoreForce can help you drive store performance and execution for less than the cost of 1 transaction per week. Learn how retailers all over the world are driving performance and customer experience through our solution made exclusively for Specialty Retail.