Blog Post

We Have a Fresh New Look and Renewed Focus

August 11, 2025 in Retail Execution, Workforce Management

We’re excited to share a fresh look for StoreForce. As part of our ongoing evolution, we’ve updated our logo and officially shortened our name from StoreForce Solutions to simply StoreForce. 

While most of our clients already refer to us this way, the change brings consistency to how we show up and reflects who we are today. 

Why we made the change

StoreForce is growing. As we continue to partner with leading retailers, we wanted a visual identity that matches our focus: clear, results-driven, and forward-looking. 

The new logo reflects our momentum and our commitment to building simple, smart solutions that help stores perform at their best. 

What’s changing and what’s not

You’ll start seeing the new logo across our website and other marketing materials.  

We may have a new logo, but everything else is business as usual. You’re still working with the same team, under the same leadership, with the same focus on delivering results.

What’s next?

This is just the beginning. A new website and broader rollout will follow later this year. For now, we’re proud to share this first step in the evolution of our brand and we’re grateful to have you with us as we move forward. 

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