How Fabletics Drives Retail Growth and Success with StoreForce 

In the fast-paced world of Specialty Retail, staying aligned on people, performance, and process is everything. Fabletics—an activewear brand known for its stylish, high-performance apparel and membership-based model—growth means more than opening new stores. It’s about scaling retail operations without compromising the experience.  

We sat down with Taylor Searing, Regional Director at Fabletics (Southern California), to talk about how StoreForce helps the brand optimize scheduling, boost performance metrics, and support a growing Retail footprint.  

Let’s break down what Taylor has to say: 

1. Optimized scheduling for peak performance

When asked how StoreForce has elevated Retail success for her team, Taylor didn’t hesitate: 

“Scheduling for sure. The tool has helped us so much to schedule to peak coverage, to know what and who we need at certain times and to schedule for success.” 

At Fabletics, where foot traffic and conversion are closely tied to customer experience, coverage isn’t just a logistics problem—it’s a sales opportunity. StoreForce enables store leaders to match labor to demand and empower high-performing associates to deliver during key moments.  

2. Real-time Retail metrics driving performance

Success in Specialty Retail hinges on speed and visibility. Taylor and her team rely on StoreForce to monitor performance daily and make agile decisions that support top-line goals:  

When asked which retail metrics have improved, Taylor explains: 

“Well…sales for sure. We have a membership model which is the bread and butter of our business. We’ve also seen impacts with that as well.” 

She adds: 

“Labor percentage for sure. That’s something we’re really focusing on.” 

With StoreForce, Fabletics can monitor KPIs and labor efficiency, enabling the team to stay on track, coach in the moment, and stay aligned with corporate goals—all while supporting the brand’s unique membership-based model.  

3. Streamlined tools for a growing Retail fleet

As of 2024, Fabletics operates over 100 brick-and-mortar stores globally, with the majority in the United States. With the brand rapidly expanding its Retail footprint, Taylor underscores the need for scalable, consistent tools that can grow alongside the business.  

“Streamlined and alignment. As you grow, the small processes that you had before don’t always work for a big fleet. So, having one tool that’s easy to implement and stay streamlined—one tool.” 

Whether it’s onboarding new stores or rolling out best practices across locations, StoreForce acts as a single source of truth—helping Fabletics maintain consistency and clarity at scale. 

More than a platform – a true partner in Retail execution

For Fabletics, StoreForce goes beyond being just another platform—it’s an integral part in helping them scale while staying true to their brand and culture. As Taylor puts it: 

“We love StoreForce. It feels like our brand. We’re really big on value and our mindsets. Your company aligns with that.” 

“Not only are we part of your team, but you’re part of our team.” 

This deep alignment, not just in function but in values, is what makes StoreForce a trusted partner in Fabletics’ retail journey. 

Book a demo with us today.