How Cubbits Uses StoreForce to Optimize Retail Operations and Drive Global Growth

In the world of modern eyewear, precision and quality aren’t just ideals—they’re non-negotiables. Cubitts, the British eyewear brand known for its handcrafted frames and minimalist design, has grown from a single workshop in King’s Cross to a thriving network of stores across the UK and beyond. And with that growth comes a new challenge: scaling operations without compromising the customer experience or the bottom line. 

We caught up with Katie Dolby, Managing Director at Cubitts, to hear how StoreForce helps the team solve scheduling inefficiencies, gain real-time performance visibility, and make smarter decisions that drive revenue. 

1. Real-time retail metrics that improve with conversion rates

When we asked Katie which metrics had improved most since implementing StoreForce, her answer was immediate: 

“I’d definitely say conversion. It’s allowed us to schedule people during our peak hours and have all of our team available for when our customers need them the most… That’s definitely impacted conversations positively.” 

With StoreForce, real-time insights empower Cubitts to staff appropriately during high-traffic times, helping maximize conversion and deliver a seamless customer experience. 

2. Fast retail results with StoreForce implementation

Retail success requires speed—not just in service, but in execution. Katie shared that StoreForce delivered measurable results from the start: 

“We saw results quite quickly in terms of scheduling people at the right time and understanding our peak hours.” 

She also added: 

“Results came quite quickly as soon as the team got on board and familiar with it [StoreForce].”  

StoreForce’s platform integrates quickly with existing systems, enabling store leaders to leverage traffic, sales, and labor data without weeks of setup. That rapid deployment gave Cubitts immediate insight into scheduling gaps and labor inefficiencies—allowing store teams to act fast. 

3. Solving retail scheduling challenges with data

Before StoreForce, store teams at Cubitts were operating with incomplete information. That made it hard to align labor with customer needs—and harder to maintain performance across locations.  

When asked what challenges StoreForce helped solve, Katie explained: 

“Scheduling. Our store scheduling was inefficient. We weren’t maximizing the right hours at the right times. We didn’t really have all our data pulled together, so we couldn’t make informed decisions about who’s working and when.” 

Now, Cubitts leverages StoreForce to build smarter schedules based on traffic and sales patterns—protecting labor costs and improving customer service at the same time.  

4. Supporting retail expansion with data-driven insights

StoreForce is more than a tool. It’s a strategic asset in Cubitts’ Retail expansion. Since onboarding, the brand has grown its footprint both domestically and internationally.  

“It’s given us more data to understand what’s going well and what’s not, and where the opportunities are.” 

“Since we started using StoreForce, we’ve opened another 4 stores and another store in a different country—so we are a global brand.” 

With detailed performance reporting and real-time KPI monitoring, StoreForce equips Retail leaders to replicate success, avoid pitfalls, and stay agile in a competitive landscape. 

The StoreForce team took the time to understand Cubitts’ specific challenges, workflows, and growth goals—ensuring the platform was configured to deliver value from day one.

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