RETAIL COMMUNITY CORNER
Snipes Realizes Significant Benefits for their Stores and Employees with StoreForce
July 20, 2021 in Field Managing in Retail, Retail Community Corner, Thought Leadership, Video

Snipes implemented StoreForce to gain greater visibility, simplify their operations, coach their teams, and ultimately get the most of their labor spend.
Tom Froehlich, Vice President, Information Systems at Snipes, and Nicole Johnson, District Manager at Snipes, and Brian Wilson, Client Engagement Manager at StoreForce, discuss the rollout and deployment of StoreForce. They discuss partnership, deployment, and the benefits of having an all-in-one solution to support their business.
Key Takeaways:
- Learn how the strong partnership between Snipes and StoreForce expedited a quick and seamless application rollout;
- How the StoreForce all-in-one tool has greatly improved and simplified operations at Snipes;
- How Snipes uses StoreForce to train and coach their staff to be more effective and efficient.
About Snipes and StoreForce Partnership
About Integration, Implementation and Deployment
About StoreForce’s WFM+, The All-In-One Retail Workforce Management Solution
About TOM FROEHLICH

Tom Froehlich, is the Chief Information Officer with Snipes USA. He holds a Bachelor of Science from Pace University as well as an MBA from Seton Hall University. Spanning many years, Tom has built his career and has held various senior leadership roles in the IT sector in both direct to consumer and wholesale environments. He’s worked alongside a number of globally recognized Specialty retailers from Chanel and Michael Kors to Nautica, along with other brands within the VF Corporation portfolio. Through his efficacious career, he’s always had a strong focus on delivering technology solutions that bring value to the associates he works alongside as well as the companies valued customers.
ABOUT NICOLE JOHNSON

With over 20 years in Specialty Retail, Nicole Johnson has worked in various roles granting her an extensive amount of cross-functional experience. Starting as a Store Manager, she’s worked her way through the ranks holding positions as a Buyer and Operations Manager. Although these positions were very fulfilling, her passion has always been for people, training and development. This natural passion ultimately led her back to the field as a District Manager with the Snipes family. Currently, she is Director of Store Operations for Snipes.
ABOUT BRIAN WILSON

Brian Wilson is a Client Engagement Manager at StoreForce. In his role, Brian interacts directly with client resources to identify and support implementing their operational initiatives. He plays a key role in developing and delivering training materials with StoreForce. Brian has a deep passion for specialty retail and has previously held a number of positions for various globally recognized specialty retailers. Within these roles, Brian has developed a strong desire for improving operational efficiencies and strongly values field training support. Outside the office you can likely find him on a patio enjoying the sun or hitting up a high intensity spin class.
StoreForce can help you to achieve your retail goals and labor planning effectiveness. Interested in learning more? Contact us and engage with one of our retail experts as to how we can future proof your overall retail store management.
Recent Blog Posts

The StoreForce Growth and Profitability Formula
As retailers, our primary goal is for our customers to consistently have the best brand experience An amazing brand experience is the foundation for growing top-line sales, both in-store and across...
READ MORE
How to Drive a Consistent Holiday Experience Throughout your Stores
The holidays are here, and it’s time to strategize for the massive amount of customers about to enter your store The National Retail Federation has the highest forecasted holiday spending with...
READ MORE
5 Ways to Elevate your Retail Staff Performance
What if we told you we have the key to maximizing your store staff's efficiencies Well, we do! Throughout countless studies, the physical store is the #1 touchpoint for consumers to engage and...
READ MORESchedule a Consultation With Our Retail Experts Today
Contact us today for a 15-minute conversation on how StoreForce can help you drive store performance and execution for less than the cost of 1 transaction per week. Learn how retailers all over the world are driving performance and customer experience through our solution made exclusively for Specialty Retail.