Retail Execution

Become A Unified Retailer In 3 Steps

May 17, 2023 in Retail Execution, Stores as Markets, Thought Leadership

As leaders in the retail industry, we have seen first-hand the importance of creating a seamless and cohesive experience for customers across all channels. 

We aim to break down the friction between channels, develop a proper back-end to facilitate all of them, and integrate retail operations’ physical and digital aspects to provide a consistent and personalized customer experience. This idea is what we call Unified Retail.

Today, we have three areas you should focus on to develop your retail operations and officially become a Unified Retailer.

Make Five Channels, One.

The first step to becoming a unified retailer is to break down silos between channels. 

Why is your in-store, online, email, social media, and mobile channels working against each other? Unifying your channels is about making five of them, one. Make all your platforms your one version of the truth.

Retailers can achieve this by combining their point-of-sale, inventory management, and customer service platforms all together. 

Develop Customer Profiles.

After you have fused your channels, it’s time to develop a holistic view of the customer – a customer profile. 

This process involves collecting data from various sources, such as in-store purchases, online orders, and social media interactions, and using this data to create a single customer profile. 

Retailers can use these profiles to personalize the customer experience and offer targeted promotions and recommendations. Stop having an online basket and not letting it translate to your in-store purchase; it’s too much friction for the customer. Make sure to show all of the history of the buyer’s journey in their customer profile.

Implement New Technologies to Enhance the Customer Experience.

Finally, it all comes together. It’s time to embrace innovation and new technologies so you can achieve everything mentioned above. 

Adopt technologies to help improve the in-store customer experience and drive sales so your customer profiles and elevated back-end are appropriately used.

Improving scheduling, communication, real-time data collection, and pivoting tasks on the shop floor will help tailor the in-store customer experience. 

In this era of retail, technology solutions that are simple to deploy and easy to integrate will be the key to unlocking unified retail. Remember, your brand experience should be the same in-store and online to achieve first-class service.

by Melissa Cacador and Michael Foster

Recent Blog Posts

Insights from Industry Leaders at Retail Technology Show 2024 

Insights from Industry Leaders at Retail Technology Show 2024 

The Customer Experience Drives UK Retailers! There was a buzz in the air last week in London Retail Technology Show 2024 was crackin' with retailers looking for new solutions and...


What is a Major Pitfall of Franchising Your Retail Business?

Franchising can be a powerful strategy for expanding a retail business, offering the potential for rapid growth and increased market presence However, it comes with its own set of challenges and...


What is a Retail Operator?

A retail operator is responsible for managing the operations of retail stores This role involves overseeing staff, maintaining inventory levels, ensuring excellent customer service, and implementing...


What is Retail Merchandising?

Retail merchandising is planning and managing the display and sale of products in a retail environment This involves everything from product selection and presentation to pricing and promotions,...


Schedule a Consultation With Our Retail Experts Today

Contact us today for a 15-minute conversation on how StoreForce can help you drive store performance and execution for less than the cost of 1 transaction per week. Learn how retailers all over the world are driving performance and customer experience through our solution made exclusively for Specialty Retail.