Unlocking Available Capacity: A Smarter Approach to Retail Labor Optimization

Executive summary: How Available Capacity drives retail efficiency 

Retail operations are constantly balancing labor efficiency with customer experience. One often-overlooked opportunity lies in Available Capacity—the hidden pockets of time created by minimum staffing levels, shift commitments, and overstaffing.  

This report explores how retail leaders can identify and leverage Available Capacity to complete non-selling tasks, optimize labor budgets, and support omni-channel fulfillment—without increasing spend. 

What is Available Capacity in retail staffing?

Available Capacity is the difference between scheduled selling hours and actual traffic demand. It’s created by: 

– Minimum staffing requirements 

– Fixed shift lengths 

– Instances of overstaffing 

The unused time can be repurposed for non-selling tasks like: 

– Digital order fulfillment 

– Cycle counts 

– Visual merchandising  

– Emergency or last-minute tasks 

By identifying when and where this capacity exists, retailers can make smarter decisions about tasking and resource allocation.  

How store teams use Available Capacity to stay agile

Store teams benefit directly from knowing when and where capacity exists.  

Key advantages include:  

– Scheduling non-selling tasks during low-traffic windows 

– Avoiding disruption to sales 

– Handling last-minute needs with confidence 

For example, identifying that Wednesday from 1:30–4:30 PM and 8:00–9:00 PM has capacity enables precise task execution without pulling staff from the sales floor. 

How Available Capacity is surfaced in the platform

Available Capacity is autogenerated by the platform using real-time and historical data. It factors in: 

– Minimum selling requirements 

– Staffing commitments 

– Traffic forecasts 

This automation allows teams to quickly identify usable time blocks without combing through schedules manually. Visual indicators help pinpoint when and where capacity exists, down to the hour. 

Field leaders gain visibility for smarter labor decisions

Field leaders often juggle competing priorities across multiple locations. Available Capacity gives them: 

– A clear view of which stores can take on extra tasks 

– Data to support or deny labor requests 

– Flexibility to respond to emergencies across a district 

Instead of relying on assumptions, leaders can make decisions based on actual store-level availability.  

Labor planners use Available Capacity data to optimize budgets

Labor planners are tasked with balancing efficiency and coverage. Available Capacity helps them make smarter decisions by showing: 

– Which stores consistently operate with unused labor 

– Where non-selling budgets will have the most impact 

– How to avoid overspending by aligning labor with real traffic patterns 

Here’s a quick comparison: 

Store 

Available Capacity  

Labor Budget Status 

Recommendation 

403 

High 

Overspent 

Fund with non-sell 

404 

Low 

On-budget 

Deprioritize 

 
Historical data also plays a role. By analyzing past capacity trends, planners can forecast future needs and adjust budgets accordingly. 

Omni-channel fulfillment gets a boost from capacity insights

E-commerce and store operations are increasingly intertwined. Available Capacity supports fulfillment teams by: 

– Connecting Order Management Systems to store-level capacity via API 

– Routing orders to stores with bandwidth to fulfill them 

– Reducing the need for additional labor to support omni-channel growth 

Order orchestration becomes smarter when capacity is part of the decision tree. Alongside inventory and proximity, capacity helps determine which store is best equipped to fulfill an order. 

Using Available Capacity for smarter retail decision-making

Let’s look at a real-world scenario: 

On a busy Tuesday, Store 403 has 2 hours of Available Capacity. The manager uses this time to fulfill online orders and complete a visual merchandising reset—without pulling staff from the sales floor. Meanwhile, Store 404, with no extra capacity, defers non-selling tasks to avoid compromising service. This data-driven decision helps both stores stay efficient and focused. 

Available Capacity helps teams answer questions like: 

– Which day has the most time to complete a task? 

– Which store is best positioned to take on extra work? 

– How can we fulfill orders without adding labor hours? 

Strategic takeaway: Improve retail labor planning with Available Capacity

Retailers looking to improve task execution and labor efficiency should consider: 

– Integrating Available Capacity into daily planning conversations 

– Using it to support stores without increasing labor spend 

– Applying it across roles—from store teams to fulfillment planners 

– Leveraging historical data to forecast future labor needs 

– Automating capacity insights to reduce manual planning effort 

It’s a simple metric with wide-reaching impact. 

Conclusion: Make Available Capacity part of your operational playbook

Retail is unpredictable. Available Capacity gives teams a way to stay flexible and efficient. Whether you’re supporting stores, managing labor budgets, or fulfilling online orders, this metric helps you get more out of the resources already in place. The opportunity is built into your schedules — it just needs to be recognized and activated. 

How Aesop Grew In-Store Conversion Rates by 4 Percentage Points

Aesop is a global luxury skincare brand celebrated for its sophisticated, plant-based formulas and its architectural store designs.

How Kipling Boosted Visit Value by 200 Basis Points

Kipling North America faced a core challenge in early 2024: balancing premium customer service with labor efficiency, especially in lower-volume stores...