Case Study
Tom Tailor and StoreForce – Driving Growth Through An “Opportunity-Driven System”
“One of the other key advantages that StoreForce offers when compared to the other options we considered – including providers based here in Germany – is that it’s an all-in-one solution, easy to use and very well tested by successful retailers. That was pretty important in the decision-making process as we were keen to reduce the multiple touchpoints for our retail teams, freeing them up to focus on the customer experience.”
– Alexander Mahler, Head of Retail Operations at Tom Tailor

As competition increases and footfall declines, a growing number of brick-and-mortar retailers are turning to performance and labour analytics to make smarter decisions on how to hit targets. Here, StoreForce talks to Alexander Mahler, Head of Retail Operations at Tom Tailor, to find out how StoreForce has empowered its teams to maximise sales by leveraging real-time data.
You will discover:
- How Tom Tailor was able to get more insight into how its stores are performing on an ongoing level, and use those insights to pre-emptively respond to upcoming opportunities.
- How Tom Tailor leveraged StoreForce to enhance employee engagement and streamline internal communications across the brand.
- How since introducing the system, the brand has increased overall sales, as well as a proven increase in average transaction value.
StoreForce can help you to achieve your retail goals and labor planning effectiveness. Interested in learninug more? Contact us and engage with one of our retail experts as to how we can future proof your overall retail store management.
ABOUT
Starting out as a small German textile company in the 1960s, Tom Tailor has expanded into an internationally acclaimed brand with a strong global presence. From its Hamburg headquarters the casual fashion and lifestyle label designs and produces ten collections each year – including menswear, womenswear, childrenswear and homeware – and distributes its products through 421 of its mono-label retail stores, plus several wholesale partners. With its ranges available across 35 countries, the brand has achieved impressive core sales in Germany, Austria, Belgium and the Netherlands, as well as Switzerland, South-eastern Europe and Russia..
To learn more, please visit https://company.tom-tailor.com/en
Recent Blog Posts

How Pooling Labor Enhances Customer Experience
Retail will always be a business supported by the human touch – your associates on the store floor Retaining experienced and knowledgeable staff in your stores is an essential component for...
READ MORE
NRF 2026 Recap: Workforce and Retail Execution Strategy in Your Stores
The key takeaway from NRF this year is clear: boosting performance in your stores is the next competitive edge Let’s be honest, retail has seen its fair share of big tech...
READ MORE
10 Signs Your Stores are Falling Behind on Peak Prep (and How to Improve Retail Execution)
Even after the holiday rush, many retailers assume “slow season = easy season” The truth February is prime time to assess retail peak prep and identify gaps in store...
READ MOREBook a demo
Connect with customers, exceed their expectations,
and make your retail operations more efficient!