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The Field Leader Guide

Field leaders remain the most important part of any retail organization – they are the heartbeat of retail. In this document, we look at the various job functions they fulfil in their role, including:

  • Communication;
  • Compliance;
  • Coaching;
  • Recruiter, and
  • Cheerleader

Successful field leaders are an asset to their organization. They:

  • Network, attract and hire top talent;
  • Motivate, inspire and promote store managers;
  • Coach and develop managers to lead strong;
  • performing teams;
  • Lead initiatives that have a significant impact on, and
  • helping their stores achieve targets.
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