How Savage X Fenty Closed the Gap to 90% Peak Coverage Through Better Scheduling and Real-Time Visibility 

We spoke with Maria Lurence, Director of Retail Operations at Savage X Fenty, about how StoreForce helped the brand improve peak coverage, strengthen hiring practices, and give teams the visibility needed to perform at their highest level.

About Savage X Fenty 

Savage X Fenty is a global lingerie and lifestyle brand known for its inclusive sizing, bold product design, and culture-shifting approach to fashion retail. As the brand expands its physical store footprint, operational efficiency, scheduling accuracy, and consistent execution have become essential to delivering an elevated in-store experience.  

With a lean HQ team managing a growing fleet, Savage X Fenty needed a performance solution that could support daily operations without adding complexity. 

1. Improving peak coverage with better hiring and smarter scheduling 

Before StoreForce, Savage X Fenty lacked a clear way to measure peak coverage or understand where scheduling gaps were affecting customer experience and sales performance. Peak coverage became a priority as the team learned how much it impacts results. 

Maria shared: 

We asked Maria how she approaches peak coverage:

This shift allowed Savage X Fenty to: 

– Hire based on business needs, not intuition 

– Staff peak traffic blocks with qualified team members 

– Increase overall store coverage consistency 

– Improve customer experience during the highest-impact hours 

2. Strengthening leadership covering during peak time blocks 

Beyond general coverage, Savage X Fenty saw opportunities to improve leadership visibility during critical traffic windows. StoreForce insights highlighted inconsistencies that weren’t obvious through manual reviews. 

Maria explained:

With real-time data, the team can now ensure: 

– Leaders are present during the right hours 

– Coaching is happening when performance matters most 

– High-value customer moments are supported by experienced staff 

– Staffing decisions are tied to traffic patterns and KPIs 

Improving leadership coverage helped drive stronger conversion, better customer engagement, and more consistent results across stores. 

3. Using peak segments to hire intentionally and support daily store execution 

Hiring with the business’s needs in mind, not just hiring the ‘right’ person, made a big difference for peak performance. 

StoreForce asked Maria about using peak segments: 

Peak segment dashboards allowed teams to see: 

– Where coverage gaps existed throughout the day 

– Whether staffing aligned with target traffic blocks 

– Which shifts were falling behind performance goals 

– How hiring impacted daily KPIs 

Maria emphasized how important this visibility is for day-to-day execution: 
“Having those dashboards where they can see throughout the day where they’re falling behind to reach their target is so important.” 

Why StoreForce matters for retail operations  

Savage X Fenty demonstrates how real-time visibility, scheduling intelligence, and targeted hiring can help retail teams move toward higher peak coverage and better performance. 

StoreForce helps retailers: 

• Improve peak coverage with data-driven hiring and scheduling 

• Ensure leadership is present during the most important hours 

• Track KPIs and coverage trends in real time 

• Reduce inefficiencies and strengthen daily execution 

• Create consistent performance across all store locations 

• Build a scalable operational model with a lean HQ team 

For retail executives, this is more than an operational upgrade — it’s a way to directly impact revenue, labor efficiency, and customer experience. 

See how Savage X Fenty improved peak performance  

Ready to see how StoreForce can help your teams reach stronger peak coverage and improve day-to-day execution?