Bell Improved Conversion by 9% In Just 3 Months After Implementation 

Bell, one of Canada’s leading telecommunications retailers, transformed its labor planning and scheduling processes with StoreForce. By leveraging automation and real-time insights, Bell improved in-store conversion by up to 9% within three months and reduced labor inefficiencies by 2.5%, all while managing 500 locations and 3,500 employees across the country. 

Key Takeaways 

– Conversion improved by up to 9% within three months of implementation. 

– Labor inefficiencies reduced by 2.5%, driving cost savings. 

– Overtime and scheduling efficiencies improved through automation. 

– Enhanced trust and adoption across 500 stores and 3,500 employees. 

About Bell 

Bell is a leading Canadian telecommunications company with a vast retail footprint of over 500 corporate stores nationwide. With thousands of employees and a commitment to delivering exceptional customer experiences, Bell needed a solution to optimize labor planning and improve operational efficiency at scale. 

The Problem 

Managing labor across 500 locations and 3,500 employees presented significant challenges: 

– Building trust in scheduling tools to ensure adoption across the organization. 

– Aligning labor hours with peak traffic to avoid inefficiencies. 

– Reducing overtime and improving cost control without compromising service quality. 

As Ivano Pirro, VP of Corporate Stores, explained: 
“The real challenge when managing 3,500 people is to build trust in the tool. Because if you can build trust in the tool, you know people will use it efficiently.” 

Recognizing the Need to Evolve 

Bell needed a solution that could: 

– Automate scheduling to reduce manual effort and errors. 

– Provide real-time visibility into labor performance and KPIs. 

– Improve agility in responding to traffic fluctuations. 

The Solution 

StoreForce became Bell’s platform for labor optimization, delivering automation and actionable insights across all locations. 

Key Shifts Included: 

– Autogen Scheduling: Automated labor planning to reduce overtime and improve efficiency. 

– Real-Time KPI Tracking: Visibility into conversion and labor performance across all stores. 

– Unified Platform: A single source of truth for store managers, regional leaders, and HQ teams. 

“Autogen really helps us manage overtime and efficiencies throughout the tool. Absolutely on overtime efficiencies and even employee satisfaction.” 
— Ivano Pirro, VP of Corporate Stores, Bell 

The Results 

Bell’s adoption of StoreForce delivered measurable improvements: 

Balancing Automation and Humanity 

Bell’s transformation wasn’t just about technology; it was about creating a balance between automation and human connection. 

“If you think about running an organization through people, but want to leverage the power of automation, including the Autogen tool, while still keeping a little bit of humanity in the process, it’s the best of both worlds.” 
— Ivano Pirro 

Ready to see what StoreForce can do for your business? 
Bell improved conversion by 9% and reduced labor inefficiencies by 2.5% in just three months. Imagine what your team could achieve with the same tools. 

Book a personalized demo today and discover how StoreForce can help you: 

– Optimize labor planning with automation. 

– Improve conversion and customer experience. 

– Reduce costs without sacrificing service. 

Book Your Demo Now