2024 Black Friday Report | Specialty Retail is Winning

Official 2024 Black Friday Specialty Retail Report

If you’ve been following the news, you may have seen claims that Black Friday 2024 was particularly challenging for brick-and-mortar retailers. However, Specialty Retailers are not like their Department Store or Big Box counterparts. Shoppers were still out looking for deals—just without the usual frenzy—creating a more organized and civilized shopping experience.

Except for Friday morning—that was definitely busy! Early afternoon traffic surged with a +26% YoY increase, kicking off a strong start to the weekend.

While the atmosphere may have felt slightly different during the weekend, the steady sales distribution confirms that Black Friday remains a critical in-store shopping event for Specialty Retailers. This one-pager features insights from our community of Specialty Retailers across North America, including sales trends, average increases in ATV, item price growth, and key takeaways. With StoreForce’s tools, retailers were able to boost productivity and performance in their brick-and-mortar stores

Download the Specialty Retail Black Friday Report below. 

Talk with our experts to learn how to win the holiday season every year, just by changing your schedules.