Press Release

Marshall Retail Group Rolls Out StoreForce Scheduling and Business Intelligence Tools

December 19, 2016

Marshall Retail Group empowers Store and Field Managers with tools they will use daily to drive sales

Las Vegas, NV, December 19, 2016 – StoreForce, the global leader in Store Performance and Labor Management Tools for Specialty Retail, announced that Marshall Retail Group (MRG) is deploying StoreForce across all stores to give their field teams the scheduling and business intelligence tools they will use on an everyday basis to drive sales. MRG operates over 160 stores in casinos and airports.

With traffic counters installed across their chain, Mark Rimler, SVP Operations for MRG, wanted to move to the next level in managing store performance. “With 20 different concepts, ranging from apparel to jewelry to souvenirs, we wanted a solution that was built specifically for Specialty Retail – a system that will help the ‘boots on the ground’ drive sales,” said Rimler.

Rimler’s priority is to empower Store Managers and Field Managers with a “greater ability to understand the business, to improve services levels and drive sales. With StoreForce, all the business Intelligence and reporting are integrated into a single tool that is simple and easy to train and use,” said Mark.

Another key driver of the decision was the complexity of the scheduling environment. “Most of our locations are in casinos and airports, with very long open hours. Ensuring compliance with regulatory law AND ensuring we could enhance that with our own company standards on things like rest periods between shifts will lead to greater employee satisfaction and better work performance,” said Mark. “StoreForce will help us continue to create work environments where Associates are happy, and that will continue to keep employee turnover down.

“With the pace of change in retail, we’re excited to help Mark and his team execute on their vision and operational strategies to achieve growth,” said Dave Loat, President of StoreForce.

About Marshall Retail Group:

Marshall Retail Group is America’s largest independent specialty retailer in the casino-resort and airport marketplace. For over 60 years, MRG has provided clients with a portfolio of attractive, successful brands that turn pedestrians into window shoppers, window shoppers into buyers, and buyers into loyal, repeat customers. The premiere retail development company currently operates more than 160 stores across the United States and Canada. To learn more, please visit

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