Live Panel: Foot Locker Shares Their Store Execution Playbook

See How Foot Locker Is Winning on the Store Floor

May 5th, 2026 | 8AM – 12PM | New York City 

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Foot Locker is taking the stage at the New York StoreForce Road Show on May 5th!

Foot Locker is taking the stage at the New York StoreForce Road Show on May 5th 

As the headline speaker, Foot Locker will break down how they use StoreForce as a single hub for task execution, store communication, and store visits across their fleet. The result is measurable performance gains across every store: 

– +10 bps conversion vs North America  

– +60 bps basket size vs North America  

– +70 bps sales per hour vs North America  

This is what happens when store teams know exactly what to do and when to do it. 

You will hear directly from the team behind these results, how they rolled it out, what changed in store, and what other retailers can take away and apply right away. 

Bonus Session: Practical Insight from The Parker Avery Group 

As an added session, The Parker Avery Group will share their perspective on what needs to happen behind the scenes to support store execution at scale. 

They will provide a clear look at why outdated tools like shared inboxes and fragmented communication channels continue to hold retailers back and what needs to change before and after adopting a task management platform. 

Come learn how to improve store execution with Foot Locker.  There will be plenty of time to ask questions and network with your peers in the industry, while enjoying a great breakfast. We look forward to seeing you there on May 5th! 

Date:  May 5th, 2026
Time:  8:00 AM – 12:00 PM 

– 8:30 – 9:30 AM: Breakfast & Networking 

– 9:30 AM: Foot Locker Panel 

– 10:30 AM: Thought Leadership Session with The Parker Avery Group 

– 11 AM: Open Networking 

Location: Virgin Hotels New York City 1227 Broadway  New York, NY 10001 

What’s On The Agenda​

Inside The Session:

The breaking point 
Why shared inboxes and scattered communication stopped working at scale 

The Shift to Clarity 
How Foot Locker redefined execution with role-based tasking and one source of truth 

Inside “The Zone” 
A walkthrough of how StoreForce powers daily planning, execution, and coaching 

From Visibility to Performance 
How task completion connects directly to sales, conversion, and basket size 

Field Feedback in Real-Time 
How two-way communication strengthened alignment from head office to store teams 

Live Q&A with Foot Locker Leaders 
Ask Danielle Cecchini and Andreas Derkits how they made it work across 1,400+ locations 

Foot Locker Leaders Sharing Their Story

Andreas Derkits

Director, Banner Initiatives, Foot Locker

Andreas' LinkedIn

Doug Spiron

President, Execution & Engagement, StoreForce

Doug's LinkedIn

Danielle Cecchini

Sr. Director, Communications & Teammate Experience, Foot Locker

Danielle's LinkedIn

Dan Wiitner

Chief Revenue Officer, The Parker Avery

Dan's LinkedIn

Dustin Wright

Sr. Director, The Parker Avery

Dustin's LinkedIn