How Foot Locker Scaled Store Execution Across 2,100 Stores Worldwide

March 26th, 2026 | 8AM – 12PM | New York City 
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Join Foot Locker Leaders for Breakfast in New York City

The StoreForce Road Show is returning to New York with a spotlight on one of the most globally recognized retail brands in athletic footwear and apparel: Foot Locker. 

With a global network of approximately 2,100 stores across 20 countries, Foot Locker use StoreForce, fully customized and branded internally as The Zone, as a centralized hub for task execution, store communication and store visits. The Zone helps the organization coordinate hundreds of daily, weekly and monthly tasks, reinforce operational consistency and align store teams across North America, EMEA and APAC. 

On March 26th, join us in New York for a rare behindthescenes look at how Foot Locker is driving operational excellence across its international footprint. 

Date:March 26 
Time:8:00 AM – 12:00 PM 
Location: Virgin Hotels New York City 1227 Broadway  New York, NY 10001 

What You Will Learn

– Learn how Foot Locker manages 659 active global tasks at once across North America, EMEA and APAC.  

– See how 33,000+ quick tasks have replaced manual checklists and improved accountability at scale.  

– Understand how District Managers conduct structured store visits across more than 2,100 stores, using conditional logic, action plans and coaching workflows.  

– Discover how 41,000 users worldwide rely on Foot Locker’s customized StoreForce environment (The Zone) to align communication, tasks and store execution. 

Tell Me About Foot Locker

Founded in 1974Foot Locker is a global athletic footwear and apparel retailer known for its deep roots in sneaker culture and its multibanner portfolio, which includes Foot Locker, Kids Foot Locker, Champs Sports, WSS and atmos.  

What Prompted the Switch to a Centralized Store Execution Platform?

Before adopting The Zone, Foot Locker’s store and field teams managed communication through fragmented workflows and manual processes. With hundreds of tasks issued from multiple regions every week and limited visibility across countries, Foot Locker needed a unified way to align field leadership, drive consistent execution and support high volume retail operations. 

Foot Locker Leaders Sharing Their Story

Andreas Derkits

Sr. Manager, Customer Experience, North America, Foot Locker

Danielle Cecchini

Director of Communications North America, Foot Locker