Black Friday 2024: Shoppers Are Spending More

As Black Friday 2024 weekend continued, the latest data from Specialty Retailers shows promising signs. While traffic remained steady on Saturday, the good news is clear: shoppers are spending more per visit, and sales are on the rise.

Let’s break down the key takeaways from Saturday’s performance and what they mean for the rest of the holiday season.

Key Takeaways from the Saturday of Black Friday 2024:

1. Sales Are Up by 3%: Compared to last year, retailers saw a 3% increase in sales—a solid indicator that consumer enthusiasm is holding strong. While traffic remained flat and conversion rates were steady, retailers are making the most of each transaction.
2. Shoppers Are Spending More Per Visit: A standout metric? Average Transaction Value (ATV) is up by 6%. This signals that customers aren’t just browsing—they’re buying more with each visit. Whether it’s higher-ticket items or simply adding a few more things to their carts, the uptick in ATV is a great sign of customer confidence and effective merchandising.
3. Traffic Was Flat, but Spending Made The Difference: While traffic remained flat on Saturday compared to last year, the increased ATV offset the flat traffic, pushing overall sales higher.  The steady conversion rates show that retailers are capturing those visits with meaningful interactions.

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Your Hard Work Paid Off

StoreForce Community, the results are a testament to your dedication and preparation. All your hard work has paid off, and you should be proud! As we head into Cyber Monday, stay focused and energized. The final push is here, and there’s still more success to be had.

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