Specialty Retail Black Friday Benchmark
Summary 2025
Black Friday 2025 Delivered a Clear Message:
Conversion, not traffic, determined who won the weekend.
StoreForce’s aggregated North American Specialty Retail data reveals exactly how top retailers achieved a +10 percent YoY sales increase despite traffic falling 1.91 percent.
This report breaks down the operational and behavioral patterns that drove performance, giving Specialty Retail executives the benchmarks they need heading into December.
If you want to understand why sales climbed, where execution made the biggest impact, and how top performers used labor, engagement, and real-time data to outperform the market, you’ll find the answers inside.
What’s Inside the 2025
Specialty Retail Black Friday Report
Industry-Level Black Friday Benchmarks
A detailed breakdown of the core KPIs that defined performance across the weekend:
– Overall weekend sales
– Traffic
– Average price per item
– ATV
– Conversion
– Visit Value
These benchmarks give leaders an immediate gut-check against the broader Specialty Retail landscape.
Scorecard: Compare Your Brand to the Industry
A benchmark framework to compare your performance against the industry.
– Weekend sales
– Daily Sales (Friday. Saturday, Sunday)
– Visit Value
– Conversion Rate
– ATV
This gives executives a straightforward way to benchmark their performance against the category.
