Our Company
Let’s explore how StoreForce boosts conversion rates, visit values, and ATV every single day.
Top Retail Brands Partner With StoreForce
StoreForce was founded in 2010 by Dave Loat and Chris Matichuk, experienced professionals in retail and retail management consulting. Built by retailers for retailers, StoreForce offers a simple, all-in-one solution tailored to the needs of specialty retail.
We help retailers streamline operations and manage teams, enabling them to focus on what matters most: their customers. By enhancing performance, executing retail strategies, and engaging employees, StoreForce empowers businesses to deliver exceptional customer experiences.
The Leadership Team
Kurt Von Koch
Chief Executive Officer
With 2 decades plus of experience leading enterprise software organizations, Kurt is passionate about building businesses that scale with purpose, clarity, and culture. At StoreForce, Kurt brings this experience and people-first approach to helping retailers drive performance where it matters most: in the store. By combining AI-driven workforce management and task execution, he equips specialty and enterprise retailers with the insights and strategies they need to deliver exceptional results every shift and every day.
Matt Charpentier
Chief Revenue Officer
Meet Matt Charpentier, Chief Revenue Officer at StoreForce. With over 25 years of sales leadership spanning startups to Fortune 500 companies, Matt has crafted go-to-market strategies in education, IP software, and WFM software. Known for exceeding sales goals and driving long-term growth, he now leads sales and marketing for high-growth, private equity-funded SaaS companies, bringing a humble, resilient Midwest spirit to building high-performing teams.
Alyx Shore
Chief Client Officer
Meet Alyx Shore, she brings extensive expertise in customer success, retention, strategic leadership, and scalability. Her leadership roles at Poppulo and Citi consistently delivered exceptional results by aligning customer needs with business goals and fostering strong partnerships.
Alyx excels at optimizing customer journeys, driving organizational growth, and enhancing cross-functional collaboration to improve the customer experience.
Joel Livet
Chief Technology Officer
Meet Joel Livet, an experienced technology leader with over a decade of expertise in innovation and software solutions. As CTO of ThinkTime, he drives task management advancements for complex retail organizations. With a background as IT Director at Sears and CTO at EZ Call, Joel specializes in creating impactful, scalable platforms.
Leland Gordon
Vice President of Technical Operations
Leland has more than a decade of experience in platform engineering, site reliability, and IT infrastructure. His background includes leading teams, strengthening security, and driving efficiencies through innovative and cost-saving technologies. At StoreForce, Leland applies his technical expertise to ensure the reliability, scalability, and security of the systems that support our clients worldwide. He is passionate about building solutions that not only perform at the highest level but also create long-term value for retailers and their teams.
Bliss Gordon
Vice President of Client Success
Meet Bliss Gordon, a Retail Leader and Business Strategist with over 20 years of experience in a variety of retail roles, including field leadership and corporate operations. His combined knowledge in retail and technology allows him to help Specialty Retailers reach sales targets, increase associate productivity, and achieve new milestones with StoreForce.
David Woodward
Vice President of Engineering & Delivery
With a career spanning more than 20 years in software engineering, David has built a reputation as an execution-driven leader with a passion for untangling complex business problems and delivering technical solutions. He has cultivated a "player-coach" leadership philosophy throughout his career, fostering a culture of mentorship and respect. David believes in empowering teams by building strong relationships and leading by example, ensuring that collaboration and trust are at the core of every project.
Mike Hardy
Vice President of Client Experience, EMEA
Meet Mike Hardy, the Managing Director for StoreForce – Europe. Starting his retail career at the age of 16, Mike found his passion for the industry during his time spent in luxury retail. Over the years, Mike has held roles as a Sales Manager, and a Company Operations Director. Mike loves nothing more than the interaction between store associates and their customers. His main goal is to enable StoreForce Europe to be a dynamic, cohesive, and unified team.
Harvey Jaggard-Hawkins
Business Development Director
Meet Harvey Jaggard-Hawkins, the Business Development Director for StoreForce – Europe. Harvey joined StoreForce after spending over a decade in UK retail, most of which was spent with the electronics giant Currys. What started as a university job quickly grew into a passion for retail, which led to Harvey having many different roles within retail operations. Harvey brings this passion and broad experience into all he does with the sales and marketing efforts of StoreForce’s European operation.
Jenna Thomas
Director of Human Resources
Meet Jenna Thomas, Director of Human Resources at StoreForce. With a career that began in specialty retail and a passion for people, Jenna has spent the last decade shaping HR functions in fast-growing SaaS organizations. With deep expertise in building HR programs, covering culture and engagement, policy, recruitment, total rewards, and employee experience. Jenna's background in Psychology and HR Management, Jenna partners with leaders to define how we grow, how we support our people, too ensure everyone can thrive.
Judy Genovese
Client Services Director, Europe
Meet Judy Genovese, Client Services Director for StoreForce – Europe. With 30+ years of leadership in North American and European retail, including roles with luxury brands like Victoria’s Secret and Ralph Lauren, Judy is dedicated to delivering exceptional service. She leads her UK team to embody retail excellence, ensuring clients receive best-in-class support.
Trace Snider
Vice President of Product and Delivery
Meet Trace Snider, a skilled product leader with extensive experience in product management and business analysis. As Director of Product Management at ThinkTime, Trace drives innovative solutions to optimize task management for retail organizations. With previous roles as Product Manager and Business Analyst at ThinkTime, and earlier experience at Kohl’s, Trace excels at aligning business objectives with customer needs, delivering impactful solutions, and fostering collaboration across teams.
Doug Spiron
General Manager, ThinkTime
Meet Doug Spiron, a seasoned executive with extensive experience in leadership, sales, and operations. As President of ThinkTime, he oversees international marketing, sales, and client success, driving innovative solutions in retail task management. Previously, Doug served as Senior Vice President at ThinkTime, helping redefine retail performance and communication.
Before joining ThinkTime, Doug held key leadership roles in retail with over 30 years of experience.
Melissa Cacador
Director of Client Delivery
Meet Melissa Caçador, Implementation Process Director for StoreForce. With 15+ years in retail roles spanning HR and Operations, Melissa specializes in store-facing technologies like POS, Traffic Counters, and WFM systems. She helps clients optimize StoreForce solutions through design, training, support, and project implementation.
Susan McGregor
Director of Marketing
Meet Susan McGregor, the Director of Marketing at StoreForce. Susan spent the first half of her career developing award-winning creative campaigns at various global advertising agencies from Cape Town to Toronto. For the second half of her career, Susan worked with multiple startups crafting brand narratives that fueled their growth and success. Susan leads the marketing team at StoreForce where she leverages her diverse background to spearhead innovative strategies that elevate the brand and drive growth.
The StoreForce Community
Our Community Conference allows our passionate group of Specialty Retailers to all network, learn the tips and tricks of StoreForce, and see how we are a global community of retailers.
