{"id":2404,"date":"2018-02-21T13:46:49","date_gmt":"2018-02-21T13:46:49","guid":{"rendered":"https:\/\/wordpress-402808-2566796.cloudwaysapps.com\/?p=2404"},"modified":"2022-05-18T08:13:26","modified_gmt":"2022-05-18T12:13:26","slug":"unified-commerce-specialty-retails-top-3-best-practices","status":"publish","type":"post","link":"https:\/\/storeforcesolutions.com\/blog-type\/blog-post\/unified-commerce-specialty-retails-top-3-best-practices\/","title":{"rendered":"Unified Commerce: Specialty Retail&#8217;s Top 3 Best Practices"},"content":{"rendered":"\n<div class=\"wp-block-columns container max-880 is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Despite declining traffic, the brick and mortar Store is still Retail\u2019s most important touchpoint. Customers need a place to visualize and spend time with a brand. They want interaction with Sales Associates and the feel of your product between their fingers to cement their loyalty and build confidence for online shopping.<\/p>\n\n\n\n<p>Unified Commerce, like any disruptive idea, has changed the definition of the word \u201cStore\u201d. Consumers don\u2019t see a bricks-and-mortar and online business as separate entities. To them, it\u2019s a single brand \u2013 one that should be consistent instore and online. Looking within our own client base, we\u2019ve identified the \u2018Top 3\u2019 industry best practices for managing some of Retail\u2019s most compelling Unified Commerce issues.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-3-industry-best-practices-for-managing-some-of-retail-s-most-compelling-unified-commerce-issues\">Top 3 Industry Best Practices for Managing Some of Retail\u2019s Most Compelling Unified Commerce Issues<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-measure-the-problem\">1. Measure the Problem<\/h3>\n\n\n\n<p>Thinking of Stores as \u2018Markets\u2019 can help tackle many of the eCommerce issues that affect Store operations. While customers are happy to transact online, they also enjoy physically picking up or returning their purchases instore.<\/p>\n\n\n\n<p>Thinking of your store as a market, based on geolocation with multiple sales views for each location is step one. Step two, arm management with the ability to track sales and return metrics for each view. This puts them in the driver\u2019s seat with the ability to proactively make informed decisions to take advantage of performance opportunities in-market and online. Successful Unified Commerce demands sales performance technology to allow both DMs and corporate leaders to embrace this vision.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-it-s-important-to-align-goals\">2. It\u2019s Important to Align Goals<\/h3>\n\n\n\n<p>While online sales burn up the charts with annual double-digit growth, declining traffic in-store makes it important to align goals to drive performance.<\/p>\n\n\n\n<p>Declining traffic isn\u2019t telling the real story; an out-of-date POS system isn\u2019t going to separate the metrics on returns between online and instore. It was one thing when eCommerce sales were 1-5% of overall sales, but in 2018, those online returns have an impact on a Store\u2019s bottom line. That inability to track online returns hits the Store managers where it hurts most \u2013 their bonuses.<\/p>\n\n\n\n<p>The ability to break the data down gives the Retailer the opportunity to understand the impact and relevance of the Unified Commerce change.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-get-your-associate-hours-really-working-for-you\">3. Get Your Associate Hours Really Working for You<\/h3>\n\n\n\n<p>Can you scale your labor based on Unified Commerce trends?<\/p>\n\n\n\n<p>It\u2019s easy to think that the Store who receives the largest number of returns has the greatest need for additional workforce hours. The right sales performance system such as&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.storeforcesolutions.com\/solutions-overview\/workforce-management\/\" target=\"_blank\">WFM+<\/a>&nbsp;can improve decision-making by calculating their Store\u2019s Available Capacity \u2013 an efficient way to estimate the amount of general tasking (including processing click &amp; collect or online returns) that can be handled within the existing labor budget. Measuring the volume of click and collect, or online instore return transactions can effectively sort which Stores need additional hours versus those with available tasking hours.<\/p>\n\n\n\n<p>Retailers are recognizing that their Stores can play an essential role in their Unified Commerce strategies. As Unified Commerce continues to evolve, so too will the role of the Store. Dealing with the different facets of this change, while measuring the problem and aligning goals will help everyone successfully navigate the journey, improve performance while boosting sales.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Despite declining traffic, the brick and mortar Store is still Retail\u2019s most important touchpoint. Customers need a place to visualize and spend time with a brand. They want interaction with Sales Associates and the feel of your product between their fingers to cement their loyalty and build confidence for online shopping. Unified Commerce, like any [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":3608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[32,1092,23,24],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unified Commerce: Specialty Retail&#039;s Top 3 Best Practices - StoreForce<\/title>\n<meta name=\"description\" content=\"Unified Commerce has changed the definition of the word &quot;Store&quot;. Today, the brick-and-mortar and the online business are considered a one single brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/storeforcesolutions.com\/blog-type\/blog-post\/unified-commerce-specialty-retails-top-3-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unified Commerce: Specialty Retail&#039;s Top 3 Best Practices - StoreForce\" \/>\n<meta property=\"og:description\" content=\"Unified Commerce has changed the definition of the word &quot;Store&quot;. Today, the brick-and-mortar and the online business are considered a one single brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/storeforcesolutions.com\/blog-type\/blog-post\/unified-commerce-specialty-retails-top-3-best-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"StoreForce\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-21T13:46:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-18T12:13:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storeforcesolutions.com\/wp-content\/uploads\/2018\/02\/Unified-Commerce-Specialty-Retails-Top-3-Best-Practices_v3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"StoreForce\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@storeforce\" \/>\n<meta name=\"twitter:site\" content=\"@storeforce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"StoreForce\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/storeforcesolutions.com\/blog-type\/blog-post\/unified-commerce-specialty-retails-top-3-best-practices\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/storeforcesolutions.com\/blog-type\/blog-post\/unified-commerce-specialty-retails-top-3-best-practices\/\"},\"author\":{\"name\":\"StoreForce\",\"@id\":\"https:\/\/storeforcesolutions.com\/#\/schema\/person\/56e3f72b6907abc25eef491ad3e21396\"},\"headline\":\"Unified Commerce: Specialty Retail&#8217;s Top 3 Best Practices\",\"datePublished\":\"2018-02-21T13:46:49+00:00\",\"dateModified\":\"2022-05-18T12:13:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/storeforcesolutions.com\/blog-type\/blog-post\/unified-commerce-specialty-retails-top-3-best-practices\/\"},\"wordCount\":547,\"publisher\":{\"@id\":\"https:\/\/storeforcesolutions.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/storeforcesolutions.com\/blog-type\/blog-post\/unified-commerce-specialty-retails-top-3-best-practices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storeforcesolutions.com\/wp-content\/uploads\/2018\/02\/Unified-Commerce-Specialty-Retails-Top-3-Best-Practices_v3.jpg\",\"articleSection\":[\"Blog Category\",\"Blog Post\",\"Thought Leadership\",\"Unified Commerce\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/storeforcesolutions.com\/blog-type\/blog-post\/unified-commerce-specialty-retails-top-3-best-practices\/\",\"url\":\"https:\/\/storeforcesolutions.com\/blog-type\/blog-post\/unified-commerce-specialty-retails-top-3-best-practices\/\",\"name\":\"Unified Commerce: Specialty Retail's Top 3 Best Practices - StoreForce\",\"isPartOf\":{\"@id\":\"https:\/\/storeforcesolutions.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/storeforcesolutions.com\/blog-type\/blog-post\/unified-commerce-specialty-retails-top-3-best-practices\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/storeforcesolutions.com\/blog-type\/blog-post\/unified-commerce-specialty-retails-top-3-best-practices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storeforcesolutions.com\/wp-content\/uploads\/2018\/02\/Unified-Commerce-Specialty-Retails-Top-3-Best-Practices_v3.jpg\",\"datePublished\":\"2018-02-21T13:46:49+00:00\",\"dateModified\":\"2022-05-18T12:13:26+00:00\",\"description\":\"Unified Commerce has changed the definition of the word \\\"Store\\\". 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