Good Peak Gone Bad: The 50/20 Rule
How 20 Hours Can Make Or Break Your Week
In retail, maximizing sales during your busiest hours is crucial. It’s important to ensure that you have the right staff in the right place at the right time.
But how do you know which hours are the right hours to maximize your sales?
At StoreForce we call these hours PEAK HOURS
Did you know?
50% of your weekly sales happen in 20 Peak Hours?
Scheduling your stores based on their individual peak hours means you can meet your highest customer demand while optimizing your labor budget. Win-win. Scheduling to achieve at least 90% peak covering during those make-or-break 20 hours has shown significant performance gains, leading to higher conversions, higher average transaction values, and YoY sales increases.
Back in 2018 we pioneered the 50/20 rule and we’ve never looked back. At our latest Community Conference the data spoke volumes: Stores with 90% Peak Coverage saw:
However, trying to reach 90% Peak Coverage can be tricky without a data-driven tool built around the 50/20 rule. It requires understanding both the human factors—like employee availability and manager intuition – alongside data such as traffic, customer, and POS patterns.
Store managers often rely on a ‘gut feeling’ based on their years of experience, which, while valuable, can conflict the ‘science’ that data delivers. Gut feeling is rooted in personal experience, while data provide the objective, high-accuracy view.
Think of StoreForce as your retail GPS, taking into account obstacles, charting the course, and offering the best route. If you’re curious about how Peak Coverage can drive results in your stores, let’s chat.
Speak to one of our retail experts today.