{"id":19448,"date":"2023-06-14T15:41:00","date_gmt":"2023-06-14T19:41:00","guid":{"rendered":"https:\/\/storeforcesolutions.com\/euro\/?p=19448"},"modified":"2023-07-17T15:55:05","modified_gmt":"2023-07-17T19:55:05","slug":"become-a-multifaceted-store-associate","status":"publish","type":"post","link":"https:\/\/storeforcesolutions.com\/euro\/become-a-multifaceted-store-associate\/","title":{"rendered":"Become A Multifaceted Store Associate"},"content":{"rendered":"\n
Allow your store associates to be masters of all things retail!<\/p>\n\n\n\n
The retail game is changing for your store associates. Instead of working in silos, we now need them to master all skills needed for the shop floor.<\/p>\n\n\n\n
Associates must sell, analyze & shift gears, use technology efficiently, manage store tasks, and solve problems quickly.<\/p>\n\n\n\n
1) The customer experience<\/strong><\/p>\n\n\n\n The main skill set for your store associates is to sell your products while providing amazing customer service and representing the brand well.<\/p>\n\n\n\n Ensure your associates have a wealth of product knowledge and charisma while attending to your customers. They will remember this experience, and your brand will remain top of mind for their needs.<\/p>\n\n\n\n 2) Analyze & Shift Gears<\/strong><\/p>\n\n\n\n Day-to-day retailing changes on the fly. Your associates need to navigate the spontaneity of the storm. What needs their attention most?<\/p>\n\n\n\n Implement technology that allows for in-the-moment data. This will allow your associates to highlight areas of success and missed opportunities.<\/p>\n\n\n\n If you have 3 hours in your day to meet your sales targets, how will you know what to focus on?<\/p>\n\n\n\n Use your performance technology to decide whether to increase your Units per Transaction (UPT) or Average Transaction Value (ATV). Focusing on one metric over the other can provide a different outcome. Utilize your tools and win each day!<\/p>\n\n\n\n 3) Use technology efficiently.<\/strong><\/p>\n\n\n\n \u201cConsumers judge retailers on their ability to connect with ease of access to browse, compare, and buy whether they choose to do that in-store or online.\u201d – George Minakakis, Retail Expert<\/a><\/p>\n\n\n\n Omnichannel is no longer a buzzword and is a legitimate strategy. Your store associates are now being asked to accommodate customers at multiple levels.<\/p>\n\n\n\n It’s time to implement new technologies that help unify the buyer’s journey.<\/p>\n\n\n\n 1) Your online store should help make purchasing seamless.<\/p>\n\n\n\n 2) Your store should have the best associates on the shop floor at the right time.<\/p>\n\n\n\n Manage your omnichannel business efficiently. Connecting these two channels through a proper backend will provide a unified retail experience. Train your associates to manage the demands of online and in-store.<\/p>\n\n\n\n