{"id":13200,"date":"2021-08-25T14:25:25","date_gmt":"2021-08-25T18:25:25","guid":{"rendered":"https:\/\/wordpress-402808-2566796.cloudwaysapps.com\/euro\/?p=13200"},"modified":"2022-05-12T02:41:29","modified_gmt":"2022-05-12T06:41:29","slug":"video-whats-new-in-retail","status":"publish","type":"post","link":"https:\/\/storeforcesolutions.com\/euro\/video-whats-new-in-retail\/","title":{"rendered":"[Video] What\u2019s New In Retail?"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-3-columns mobile-landscape-has-1-columns mobile-portrait-has-1-columns container is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column spans-2 mobile-landscape-spans-1 mobile-portrait-spans-1 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/591769783?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer space-30-mobile\"><\/div>\n\n\n\n<p class=\"has-body-large-font-size\">\u201cWith so many brands and products out there,<strong>&nbsp;you need to be able to cut through the noise and distinguish yourself as a sought-after brand.&nbsp;<\/strong>If you are not physically there, you are often forgotten \u2013 even if you have an online presence.\u201d \u2013 Chris Noble, Global Director for StoreForce.<\/p>\n\n\n\n<p>The events of 2020 may have sparked some ideas that retail was dead,&nbsp;or that brick and mortar stores were going to be phased out, but that is&nbsp;certainly&nbsp;not the case.&nbsp;The fact&nbsp;is,&nbsp;the&nbsp;brick-and-mortar&nbsp;store has&nbsp;always&nbsp;been,&nbsp;and&nbsp;remains&nbsp;an integral part of the retail operation. Brands need a presence in the&nbsp;marketplace&nbsp;to&nbsp;be successful.&nbsp;Customers&nbsp;want a place where they&nbsp;can&nbsp;experience&nbsp;products and&nbsp;have&nbsp;a&nbsp;great brand&nbsp;experience.&nbsp;The&nbsp;brick-and-mortar&nbsp;store&nbsp;will&nbsp;always be the brand\u2019s single most important touchpoint.&nbsp;<\/p>\n\n\n\n<p><strong>The role of the store has evolved into a Billboard, a Showroom, and a&nbsp;Mini Distribution&nbsp;Center<\/strong>, elevating the importance of the store with&nbsp;multifaceted&nbsp;responsibilities.\u202fThese changes have resulted&nbsp;in new activities and responsibilities for the store. With the recent influx of sell and non-sell&nbsp;activities,&nbsp;stores will need to ensure they are prepared more than ever before.&nbsp;<\/p>\n\n\n\n<h2 class=\"max-880 has-brand-blue-color has-display-medium-font-size mb-4 wp-block-heading\" id=\"h-a-billboard\">A Billboard<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The&nbsp;brick-and-mortar&nbsp;store&nbsp;used to be&nbsp;the only place you could go to buy products. Now&nbsp;there are a&nbsp;wide variety of channels available to&nbsp;purchase&nbsp;products.&nbsp;Stores&nbsp;have&nbsp;evolved&nbsp;into a billboard,&nbsp;providing&nbsp;even more brand&nbsp;presence in the marketplace. This is critical in retail, as you need to be top of mind for customers. With so many brands and products out there,&nbsp;<strong>you need to be able to cut through the noise&nbsp;and distinguish yourself as a&nbsp;sought-after brand<\/strong>.&nbsp;If you are not physically there, you are often forgotten \u2013 even if you have an online presence.&nbsp;&nbsp;<\/p>\n\n\n\n<p>It has been proven that if you open a physical store in a geographic area, the e-commerce sales go up by 30-70% in that area. And, if you close a store in a geographic location, e-commerce sales in that area will also go down in that area.&nbsp;It\u2019s&nbsp;about being present in the market to be top of mind for customers.&nbsp;<\/p>\n\n\n\n<ul><li>The physical store continues to be about brand awareness\u202f&nbsp;<\/li><li>Allows the retailer to&nbsp;showcase&nbsp;the brand before customers walk into the store&nbsp;<\/li><li>Out of sight, out of mind: If the store is physically present in the market, it will resonate more with the customer and the brand will be top of mind\u202f&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"max-880 has-brand-blue-color has-display-medium-font-size has-left-alignment wp-block-heading\" id=\"h-a-showroom\">A Showroom<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The brick-and-mortar&nbsp;store has also become a showroom. Not so long ago, retailers did not like the idea of customers coming into their stores to look at products, then go home and&nbsp;purchase&nbsp;them online, Today, retailers embrace this idea. They have realized that if customers&nbsp;remain&nbsp;within the brand, it&nbsp;does not&nbsp;matter which channel they&nbsp;purchase&nbsp;from.&nbsp;<strong>Customers want to go into the store to touch and feel the products and experience the brand. The store is the physical embodiment of the brand.&nbsp;<\/strong><\/p>\n\n\n\n<ul><li>Where the customer interacts with the associate and with the product\u202f&nbsp;<\/li><li>Customers can touch, feel, and try&nbsp;<\/li><li>This may or may not be where the transaction takes place, but these interactions influence the ultimate sale\u202f&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"max-880 has-brand-blue-color has-display-medium-font-size has-left-alignment wp-block-heading\" id=\"h-a-mini-distribution-center\">A Mini Distribution Center<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The brick-and-mortar store has also&nbsp;become a mini distribution centre.&nbsp;This change in the role of the store has spawned many new activities that need to be performed within the four walls of the store.&nbsp;<strong>Activities like appointment&nbsp;booking, picking,&nbsp;and packing are only a few of the new responsibilities that the&nbsp;brick-and-mortar&nbsp;store has taken on.<\/strong>&nbsp;Retailers have done a phenomenal job in adapting to the recent changes, and&nbsp;they have&nbsp;shown a lot of creativity and innovation in how to get their products into their customer\u2019s hands. Examples of this include&nbsp;BOPIS, curbside pickup, ship from store, and same day delivery.&nbsp;<\/p>\n\n\n\n<ul><li>Retailers can&nbsp;leverage&nbsp;the stores to efficiently deliver these services to customers\u202f\u202f&nbsp;<\/li><li>Influx in digital activities like BOPIS, ship from store,&nbsp;curbside, etc.&nbsp;<\/li><li>Even though the store has become a mini distribution center, these activities need to be done in a way that does not disrupt the in-store customer looking for&nbsp;a wonderful experience\u202f\u202f&nbsp;<\/li><\/ul>\n\n\n\n<p>At the end of the day, the&nbsp;brick-and-mortar&nbsp;store will never go away. Customers&nbsp;want&nbsp;the human&nbsp;experience and&nbsp;interaction&nbsp;with&nbsp;people.&nbsp;<strong>Technology is of course important, but even if you have the best technology, if&nbsp;you are not present in the market or&nbsp;don\u2019t&nbsp;have brilliant&nbsp;store associates to work in your stores, chances are you will&nbsp;have incremental&nbsp;challenges<\/strong>. The retail operation has become a complex&nbsp;mix of online and in-person initiatives that all aim to satisfy the customer. Retailers&nbsp;are working&nbsp;hard&nbsp;to&nbsp;get&nbsp;this&nbsp;right&nbsp;in order&nbsp;to&nbsp;remain relevant in the&nbsp;market,&nbsp;and to&nbsp;evolve with the wants and needs of their&nbsp;ever-changing retail customers.&nbsp;&nbsp;<\/p>\n\n\n\n<p><em>StoreForce can help you to achieve your retail goals and labor planning effectiveness. Interested in learning more?&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/storeforcesolutions.com\/euro\/contact-us\/\" target=\"_blank\">Contact us<\/a>&nbsp;and engage with one of our retail experts as to how we can future proof your overall&nbsp;<a href=\"https:\/\/storeforcesolutions.com\/euro\/#OurSolutions\" target=\"_blank\" rel=\"noreferrer noopener\">retail store management<\/a>.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bordered-card spans-1 mobile-landscape-spans-1 mobile-portrait-spans-1 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-display-xx-small-font-size wp-block-heading\" id=\"h-about-chris-noble\">ABOUT CHRIS NOBLE<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/storeforcesolutions.com\/euro\/wp-content\/uploads\/sites\/7\/2021\/08\/StoreForce-Chris-Noble_300x300_bnw-o.png\" alt=\"Chris Noble, Director, StoreForce\" class=\"wp-image-13002\" width=\"150\" height=\"150\" srcset=\"https:\/\/storeforcesolutions.com\/euro\/wp-content\/uploads\/sites\/7\/2021\/08\/StoreForce-Chris-Noble_300x300_bnw-o.png 300w, https:\/\/storeforcesolutions.com\/euro\/wp-content\/uploads\/sites\/7\/2021\/08\/StoreForce-Chris-Noble_300x300_bnw-o-150x150.png 150w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><\/div>\n\n\n\n<p>Chris knows that making data-driven decisions is key to improving employee engagement, generating sales, and increasing efficiency. In the last 20 years, Chris has worked exclusively with Specialty Retailers across Europe and the Middle East. Chris\u2019 forte is technology and he understands that bringing it to the sales floor is critical for retailers to maintain their positions.<\/p>\n\n\n\n<p>You can connect with Chris Noble via&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/christopheranoble\/\" target=\"_blank\">LinkedIn<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWith so many brands and products out there,&nbsp;you need to be able to cut through the noise and distinguish yourself as a sought-after brand.&nbsp;If you are not physically there, you are often forgotten \u2013 even if you have an online presence.\u201d \u2013 Chris Noble, Global Director for StoreForce. The events of 2020 may have sparked [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":13223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[32,2671,23,2644],"tags":[2971,2670,2970],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Video] What\u2019s New In Retail? - StoreForce Europe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/storeforcesolutions.com\/euro\/video-whats-new-in-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Video] What\u2019s New In Retail? - StoreForce Europe\" \/>\n<meta property=\"og:description\" content=\"\u201cWith so many brands and products out there,&nbsp;you need to be able to cut through the noise and distinguish yourself as a sought-after brand.&nbsp;If you are not physically there, you are often forgotten \u2013 even if you have an online presence.\u201d \u2013 Chris Noble, Global Director for StoreForce. 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