{"id":4639,"date":"2019-09-12T21:23:00","date_gmt":"2019-09-12T21:23:00","guid":{"rendered":"https:\/\/wordpress-402808-2566796.cloudwaysapps.com\/de\/development\/?p=3698"},"modified":"2022-05-10T14:02:10","modified_gmt":"2022-05-10T18:02:10","slug":"engaged-store-associates-happy-customers","status":"publish","type":"post","link":"https:\/\/storeforcesolutions.com\/de\/engaged-store-associates-happy-customers\/","title":{"rendered":"Engaged Store Associates Equal Happy Customers"},"content":{"rendered":"\n
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The store of the future is one that excels at customer experience by making your brand come to life. Customer experience has been hailed as the way to compete against digitally native retailers. Today, in-store human interactions are considered the last defense against the retail apocalypse. While there are many participants in this interaction, the experience centers around the customer and the associate.<\/p>\n\n\n\n

Retail Is Still a People Business<\/h2>\n\n\n\n
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Your store associates have the ability to bring your brand to life. The key here is an exceptional customer experience in your brick-and-mortar stores. Focusing on the customer experience and encouraging associates will help your brand survive. It will create better interactions and relationships with your customers.<\/p>\n\n\n\n

There is a lot you can do to engage your store associates more. From higher wages and more hours, to better tools and education. This might work but competing on compensation alone isn\u2019t a wise long-term strategy. Instead, you need to find new ways to encourage your associates to buy into your brand. If you are able to get them excited about your brand, then their excitement will cascade to your customers. They will provide them an exceptional experience in your stores.<\/p>\n\n\n\n

Engaging Store Associates: The Obstacles<\/h2>\n\n\n\n

The reality is that most store associates work on a part-time basis. Part-time associates usually have unpredictable hours, resulting in a transient position. They become less engaged and less connected with your brand. Additional realities include:<\/p>\n\n\n\n