Press Release

ALEX AND ANI Leverage StoreForce Workforce Management and Store Performance Toolkit to Accelerate Global Growth

November 29, 2017

ALEX AND ANI sets its global standard for Customer Experience and Sales Leadership

Cranston, RI, and Toronto, ON, November 29, 2017 – StoreForce, the leader in Store Performance and Workforce Management Tools for Specialty Retail, announced that jewelry retailer ALEX AND ANI, is deploying StoreForce across all stores in the U.S., Canada and the UK. ALEX AND ANI is deploying StoreForce to empower store teams and field leaders with sales floor leadership and performance management tools to deliver exceptional customer service and accelerate sales growth.

ALEX AND ANI recognizes that store associates are extremely important to their brand experience, and know that a focus on the customer is the key to growing market share. In automating associate scheduling, Jennifer Matanin, Director of Retail Operations for ALEX AND ANI said, “I wanted a system that could objectively assess associate performance and schedule top performing associates on the store floor at peak times to ensure we’re exceeding customer expectations and driving key store metrics like conversion and UPT.” Jennifer sees the role of store associates as key to their success, even with multiple channels available to buy ALEX AND ANI jewelry. “When a customer starts online and comes into the store prepped and ready to engage, our associates must be at the top of their game – our customers have high expectations. If they don’t buy at that moment, a great experience increases the likelihood they will buy online or return to a store”, continued Matanin.

“With StoreForce, the dashboards give our store and field managers real time access to key store metrics, easily enabling them to execute better every day,” continued Matanin. Managers can spend more time on the store floor, coaching their sales associates more effectively to convert customers and build sales. “We’re growing fast. With the opening of our 100th store last month, we need tools that help build retail acumen, enable informed decision making and drive consistency across all stores to fuel growth.”

“ALEX AND ANI is one of America’s fastest growing retailers and wanted a vendor and platform that could scale with their rapid pace of global growth. ALEX AND ANI will benefit from a solution configured precisely to their needs and retail culture, enabling them to deliver a consistent customer experience anywhere in the world,” said Dave Loat, President of StoreForce. About ALEX AND ANI


ALEX AND ANI creates meaningful, eco-conscious jewelry and accessories to positively empower and connect humanity. Carolyn Rafaelian, Founder, CEO, and Chief Creative Officer designs each piece. Carolyn believes that every individual has his or her own positive energy to share with the world. By incorporating powerful symbolism and personal meaning into each product, ALEX AND ANI provides a wearable and beautiful way for consumers to express their individuality. The company is passionate about the wellbeing of our planet, our communities, and our individual paths.

ALEX AND ANI uses recycled materials with eco-conscious processes. Its CHARITY BY DESIGN division has strengthened non-profit organizations through innovative partnerships and collaborative experiences, resulting in donations of more than $40 million. An Inc. 500 Company, ALEX AND ANI has retail stores as well as retail partners worldwide. ALEX AND ANI products are proudly designed and crafted in America with love. The company’s World Headquarters is located in Cranston, Rhode Island. Please visit for more information.

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