How Aesop & Kipling Plan Labor to Increase In-Store Sales
June 11th, 2025 | 8AM – 12PM | Arlo Midtown, NYC
Join Executives from Aesop & Kipling for Breakfast
After successful stops in Los Angeles, Cape Town, and London, the StoreForce Road Show is now arriving in the iconic New York City.
NYC doesn’t hit snooze, and neither do we. Join us for a candid conversation with leaders from Aesop and Kipling as they share how they’re using simple yet powerful metrics, Shopper to Associate Ratio (STAR) and Sales Per Selling Hour (SPH), to boost productivity, drive sales growth, and stay aligned with target Labor Cost %.
Join us in New York on the morning of June 11th. In a world that’s changing by the hour, we win by learning from each other today.
Location: Arlo Midtown, New York City
Address: 351 W 38th St, New York, NY 10018, United States
Time: 8 a.m. – 12 p.m.
What You’ll Learn
– How STAR and SPH are boosting productivity and revenue growth, while staying aligned with target Labor Cost.
– Cut payroll waste by optimizing non-sell hours during slow periods.
– Improve weekend staffing forecasts to match customer demand.
– Train managers with data insights to enhance in-store decisions and drive sales.
– Foster cross-department collaboration for smarter labor planning and stronger results.
Tell Me About Kipling…
Kipling is a global brand renowned for its stylish and functional bags, backpacks, luggage, and accessories. In 2004, Kipling became part of VF Corporation, a leading apparel and footwear company that owns brands like Vans®, The North Face®, and Timberland® (all StoreForce clients). This acquisition has supported Kipling’s expansion, allowing its products to reach over 80 countries through more than 7,500 Retail locations, including 436 stores.
Tell Me About Aesop…
Aesop is a luxury skincare brand known for its high-quality, plant-based and lab-formulated skincare, haircare, and fragrance products. Each store is uniquely designed with architects, designers, and artists, showcasing the brand’s commitment to innovation. As of 2025, Aesop operates nearly 400 Retail locations in 27 countries, including a strong presence in North America.
What Prompted the Switch in Planning Their Labor?
To improve weekend staffing and understand how non-sell hours affect performance, Aesop and Kipling focused on optimizing low-traffic stores, cutting excess payroll, and maintaining service during peak times.
Changing the Culture of Their Store Managers
Managers moved from “just getting it done” to thinking, “How can I be profitable?”—thanks to training that highlighted how their choices impact overall profitability.
Payroll Precision: Managing High and Low Traffic Stores
They replaced one-size-fits-all payroll models with tailored strategies, better aligning labor spend with actual store traffic and performance.
Retail Leaders Discussing Trends and Strategies
Kara Flood
Kimberly Liguori Duhs
Dave Ferruggia
